Plus Size Representation Rose At New York Fashion Week

By Alysse Dalessandro
on September 21, 2017

Plus Size Representation Rose At New York Fashion Week

On September 21, 2017, The Fashion Spot released its bi-annual diversity report tallying up model representation in 2,601 runway appearances at 94 major shows from New York Fashion Week Spring/Summer 2018. The Fashion Spot looks at race, size, age, and transgender visibility in their reporting. For the first time ever, there were 90 appearances of plus size models accounting for a total of 3.46% of all models on the runway. If that doesn’t sound like progress, keep in mind that in Fall 2016, there were only four plus size models on the runway.

The first plus size line to show at NYFW was Eden Miller’s Cabria in 2013. During a group presentation by the Fashion Law Institute,  Miller showed a history-making plus size collection under the tents. But since 2013, plus size representation on the runway has been a slow climb. Despite only account for less 4% of all models on the runway, this season felt like an important shift in representation. i-D declared that SS 2018, had “more body shape diversity than ever.”

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SWAK Introduces New Curvy Guardians Campaign featuring Sizes 2X-5X!

By Alysse Dalessandro
on July 09, 2017
1 comment

SWAK Introduces New Curvy Guardians Campaign featuring Sizes 2X-5X!

I have often bemoaned plus size campaigns for not using models in their lookbooks that reflect their customers and not only is there is a new lookbook featuring models up to size 5X BUT I'm in it! SWAK's new Curvy Guardians campaign is all about challenging fashion rules and wearing what you want! That is definitely a message that I can get behind. 

The energy at this shoot was so positive and amazing! I felt so empowered being around this strong group of women and spreading this message. I cannot stress the significance of a brand doing a campaign that features only women sizes 20+. THAT IS HUGE. Read the full story and see how you can join the campaign for yourself here

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Xehar Curvy Launches Fashion Competition

By Alysse Dalessandro
on June 07, 2017
1 comment

Xehar Curvy Launches Fashion Competition

Last Friday, I introduced y'all to new-on-the-scene fast fashion plus size brand, Xehar Curvy on the blog. What you didn't know is that later that evening, I was on a plane to Los Angeles to be a part of Xehar Curvy's Press Day to launch #AConfidentYou Curvy Fashion Line Contest. 

Over the course of a few set days, Xehar Curvy gathered 20 influencers to celebrate the launch of this new opportunity. I was one of eight influencers selected to be on hand for the June 3 press event. Myself and the other girls represented a range of heights, body types and backgrounds. We hailed from all over North America. It was really fun to be around this group of women! 

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Celebrating Mother's Day In Curvy Couture Plus Size Sports Bras

By Alysse Dalessandro
on May 09, 2017
7 comments

Celebrating Mother's Day In Curvy Couture Plus Size Sports Bras

For as much as my mom and I look alike, we don't have much in common when it comes to the way we like to move our bodies. She prefers kettlebells and I'm personally an aquarobics gal. We are always looking for ways to spend more time together: enter nature walks in the perfect plus size sports bra from Curvy Couture

Around Mother's Day last year, my mom and I had the opportunity to visit the Curvy Couture HQ in Los Angeles together. My mom is pretty set in her ways when it comes to her bras but Curvy Couture introduced her to new some styles that totally upgraded her lingerie game. When we heard Curvy Couture launched a new plus size sports bra line, we both knew we needed to try them out! 

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Celebrating Plus Size Denim with Simply Be's We Are Curves

By Alysse Dalessandro
on May 03, 2017
5 comments

Celebrating Plus Size Denim with Simply Be's We Are Curves
Set in the desert of California, Simply Be's Spring Fashion Campaign, We Are Curves, serves up true denim inspiration. I've heard fellow bloggers rave about Simply Be's denim and once I look through the campaign, I knew I had to get my hands on some of the pieces for myself. As soon as I put the jeans on, I was impressed. 

The campaign features models Iskra Lawrence, Denise Bidot and Marquita Pring each wearing denim in their own way. I love how the campaign shows the versatility of denim for Spring. From jean jackets and distressed shorts to high waisted jeans and wrap denim dresses, there's so many ways to rock this trend.

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Gwynnie Bee Launches Designer Collaboration with Tracy Reese

By Alysse Dalessandro
on April 13, 2017

Gwynnie Bee Launches Designer Collaboration with Tracy Reese
This week, plus size clothing rental subscription service Gwynnie Bee launched a collaboration collection with classic American designer Tracy Reese.  With bold prints and vibrant colors, this extended size collection features dresses and separates that can only be found through Gwynnie Bee and pieces are available up to a size 32! 
Plenty by Tracy Reese for Gwynnie Bee represents all things modern boho. Reese has said, "Nothing makes me happier than to see amazing women in our clothes and know that we can be a part of their daily lives."  Looking through this collection, I can totally see wearing these pieces fitting right into my daily plus size wardrobe. 

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Fashion Focused Curves: Introducing Loralette

By Alysse Dalessandro
on April 05, 2017
7 comments

Fashion Focused Curves: Introducing Loralette
One of the largest national plus size retailers, Avenue, has launched a new trendy plus size brand Loralette and I am so excited to tell you about it! Loralette offers the same quality plus size apparel that Avenue is known and loved for but with a younger and more budget-friendly focus. 

The brand's tagline is "Let Me Be Me." It's all about being confident in your skin; taking a fearless approach to style and having fun with what you wear. You know that's a message I can get behind and it's clear that Loralette is really hitting the mark for young, digitally savvy plus size babes who want trendy clothing options. 

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JCPenney is Launching Ashley Nell Tipton for Boutique+

By Alysse Dalessandro
on August 25, 2016
2 comments

In collaboration with JCPenney, I am excited to let y'all know about a new plus size fashion docuseries highlighting Ashley Nell Tipton's journey to the launch of her fall line for Boutique+. The 1950s inspired capsule collection launches on September 6th in New York City at a one-of- a-kind live streaming shopable fashion show celebrating women of all sizes and will be available online and at all 500 JCPenney stores on the same day.

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