Ready to Stare, body positive apparel and accessories, launched its first-ever Holiday Collection on November 16, 2015. The limited edition 7-piece collection is available in sizes S - 5X. All pieces are made-to-order and handmade in Ready to Stare’s Cleveland-area studio which allows buyers to request select customization to items before they are produced. The collection ranges in price from $20 - $139 and aligns with the brand’s mission of providing high quality apparel across an inclusive size range and selling every size for the same price.
Known for pop culture themed pieces such as the “Living Single” tribute tee and the Golden Girls-inspired “Let Them Eat Cheesecake” collection, the Ready to Stare Holiday 2015 Collection maintains the brand’s playful attitude while tackling evening-wear for the first time.
Although Ready to Stare is a size inclusive brand, all items are designed with a plus size customer in mind and samples are constructed for a size 3X. The collection was inspired by taboo silhouettes for fat bodies and the idea that the use of the word “flattering” in plus size fashion is just another way that our society polices fat bodies.
One of the collection’s stand-out pieces is the “Convertible Cupcake Dress.” It’s a dress that is fitted only at the band above the bust and because of the elastic in the back, it can also be worn as a skirt. Instead of only presenting items that “hug your curves” or “create an hourglass illusion,” this collection is about a love of fashion. If Rihanna can wear a pouffy hot pink gown to the Grammy’s, why can’t a fat person wear a similar silhouette to their Holiday party?
Since this collection is designed to challenge fashion privilege, the lookbook features both Dalessandro and model April Raquel who are both a size 3X both differ in height by five inches. Both models have not been photoshopped or re-touched in any way.
“I firmly believe that representation matters, and that plus size fashion consumers are tired of being sold images of models who don’t represent a broader picture of the community,” says Dalessandro. “Fashion isn’t just about clothes for me; it’s about social change.”